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Managed by the
Midland Chamber of Commerce
Between October 2011 and September 2014, Midland Convention Center and VisitMidland lost business due to lack of meeting space. The figures below are from that 3 year period. These figures include hotel room night loss, day spending at local businesses and direct revenue lost at Midland Convention Center. The “events unable to bid on” estimate is based on not having a large enough facility to bring at least 4 known large events to downtown per year and each of these events having at least 150 hotel room nights.
Lost Business/Need For More Space
*October 2011 to September 2014
The Midland Convention Center keeps a record of all events that we cannot book based on inquiries via phone and email. Our event schedule is posted online so we know there are additional events that we don't book because of space limitations. We have not discovered an industry standard way to calculate for this additional lost business. 

The VisitMidland tracks all requests for meeting space in Midland. We worked with VisitMidland to see what types of events requested space that would work in a downtown area.
Total Negative Economic Impact
1,865
$1,473,425
VisitMidland (formerly CVB) Statistics
1,260
$367,500
Midland Center Statistics
390
$118,750
Lost Business/Events Outgrown MC
1,800
$525,000
Events unable to bid on estimates
5,315
$2,484,675
Total documented negative economic impact*
Hotel Room Nights Lost
Funding Source for Midland Convention Center
20 Year Economic Impact

Investment:
$39,000,000

​New Economic Impact Money Generated:
$57,530,000

Total Economic Impact Money Generated:
$129,200,000
Economic Impact of a New Midland Convention Center
Midland Convention Center ®      Mailing Address: 303 W. Wall Street, Suite 200, Midland, TX 79701  (432) 682-682-6234
14% tax when you stay in Midland hotels
These funds must be used for tourism related projects

  • 6% of the tax goes to the State of Texas to promote general tourism in Texas
  • 7% of the tax goes to the City of Midland which funds the Midland Convention Center, VisitMidland and other projects that generate tourism
  • 1% of the tax goes to Midland County to assist with the operations of the Horseshoe Arena